One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as the country-specific favorites like baseball, American football, rugby and so on are followed by people all over the world.
People are willing to spend money on going to watch sporting events and they are also willing to spend money on products because of sports. Products endorsed by athletes, like products endorsed by actors, appeal to a wide consumer base. Advertising products during televised sporting events is a tried-and-true marketing technique.
ODI is a multi-award winning, performance-driven sports marketing agency, helping sports organisations and brands to win in the digital age. We combine capabilities in data & analysis, strategy & consultancy, creative & development and media buying to grow brands, audiences and revenue streams.
