Merchandising is a powerful strategy for capturing consumer attention and promoting new products, often creating a sales buzz during events. Identifying the target audience is crucial to ensure that the merchandise not only resonates with consumers but also provides a solid return on investment.
Each sport demands specific types of apparel, colors, and prints. Sports merchandise extends beyond clothing to include caps, wristbands, headbands, and shoes. Typically, the apparel features logos of sponsoring or endorsing companies. Popular items include printed sports T-shirts, wristbands, headbands, badges, flags, jerseys, hoodies, and caps—ideal for engaging fans during sporting events.
At ODI, we collaborate with some of the world’s most recognized brands and events, bringing them to life through creative concepts and branded promotional sports products. Our Event Merchandising team excels in understanding client needs, ensuring a remarkable customer experience while delivering goods and services that enhance brand perception.
